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Say goodbye to the iPod Touch: Microsoft’s Zune HD is simply better in every way. Want to play chess? We think you’ll enjoy this 30-second full video commercial before that application opens. Whoops, email arrived? We think you’ll enjoy another commercial while you switch to that view and another one when you’re ready to switch back. It’s what we think today’s demanding consumer wants, no, demands.

How can Apple hope to compete against this sort of usability? It’s unpossible.