Newspaper reporters and technical writers are trained to reveal almost nothing about themselves in their writings.
This is most of our current problem in the MSM. But, the linked article certainly serves as instruction as to why KV is top three to Lemkin, and, really, should serve as a guideline to anybody writing, well, anything (summarized, but read the whole thing):
1. Find a subject you care about
2. Do not ramble, though
3. Keep it simple
4. Have guts to cut
5. Sound like yourself
6. Say what you mean
7. Pity the readers
Lemkin 