Got this offer from the Boston Globe today. What the Globe (and, by extension, its parent company the New York Times) can’t quite sort out: this price should read: $0. If you subscribe for a year or two, we will GIVE YOU a kindle so long as you agree not to receive the actual paper-paper. That’s because printing the damned thing costs twice as much as simply giving all subscribers the kindle and calling it a day.

Newsprint: To survive, you are going to have to shed your old ideas about what your business model is. I’m not sure how much more simply it can be put. Change or die.