Why They Fail

Mitt Romney:

“What’s the effective rate I’ve been paying? It’s probably closer to the 15 percent rate than anything,” Romney, a GOP presidential candidate, said. “My last 10 years, I’ve — my income comes overwhelmingly from investments made in the past rather than ordinary income or rather than earned annual income. I got a little bit of income from my book, but I gave that all away. And then I get speaker’s fees from time to time, but not very much.”

According to his most recent financial disclosure statement, he earned nearly $375,000 for nine speaking engagements in 2010 and early 2011.

Well, now, this would seem to be a rather rich potential political line of attack. In one simple, straightforward stroke you have a narrative that both weakens Romney and advances important information in the broader sense relative to what’s really been going wrong in America these past ~40 years. Not only does Mitt (unsurprisingly) pay the preposterously low 15% rate on his largely-investment-based income, a rate dramatically lower than most Americans pay on far less income and but also Mitt reveals that this is aside from the entirely trivial, “not very much” money he made doing speaking engagements, itself a value fully 10 times the median income in these United States.

Naturally, The Democrat thinks it’s high time to leave Mitt alone on such issues:

At least one top Obama surrogate is pushing for the party to shift the balance of its attacks on Mitt Romney away from his days in private equity and on to his time in the public sector. […] “Bain is a little complicated for people to follow.”

Of course, of course. Who among us can possibly understand that Mitt pays a fraction of the taxes you do on wealth so fucking inexhaustibly vast that he considers income in excess of 10 times what you probably make in a year to be “not very much.” There’s just no way to play that information such that people can follow it.

Newt Gingrich knows exactly what he is doing when he calls Obama the “food stamp” president, just as Ronald Reagan knew exactly what he was doing when talking about “welfare Cadillacs.” There are lots of other ways to make the point about economic hard times – entirely apart from which person and which policies are to blame for today’s mammoth joblessness. You could call him the “pink slip president,” the “foreclosure president,” the “Walmart president,” the “bailout president,” or any of a dozen other images that convey distress. You decide to go with “the food stamp president,” and you’re doing it on purpose.

If Joe Lieberman had been elected, I would be wary of attacks on his economic policy that called him “the cunning, tight-fisted president.” If Henry Cisneros had or Ken Salazar does, I would notice arguments about ineffectiveness phrased as “the manana administration.” If Gary Locke were in office, then “the Manchurian candidate” jokes that had been used on John Huntsman would have a different edge. And so on. [A specific commenter on my site] may not recognize it as a dog whistle, but I have no doubt that Newt Gingrich knows what it is. I don’t think that Gingrich has had a racist-style political career; on the contrary. But he knows what this language does.

James Fallows on Disgraced Former Speaker Gingrich.

I think this is exactly right. Using this language is a cynical decision; a means to an end, not an overt display of deeply held beliefs on the part of (in this case) DFS Gingrich. He’s a political operator grasping at straws, and selecting the straws he feels are most likely to play well for the task at hand (a southern US primary swing). Ultimately he could care less if this hurts the broader GOP or Romney; if the tactic helps him, it helps him. Period.

The progressive blogosphere would do well to discuss the language, as there’s plenty of meat there. Leaping to the more reflexive, inherently more tribal cries of “Gingrich reveals racist streak” in response will alienate as many or more than it will draw. Making the deeper points about precisely why this language is not only wrong but is disgracefully, knowingly wrong will be far more beneficial long term, as such an approach ends the meme, instead of merely tarring the meme user.

tl/dr: DFS Gingrich needs no help ending his career. We will need lots of help ending these tactics.