What Apple understands and its critics did not (and still do not) is that many people, from all walks of life, simply appreciate nice things. They accuse Apple of pretension and elitism, but it’s they, the critics, who hold that the mass market for phones and tablets is overwhelmingly comprised of tasteless, fickle shoppers who neither discern nor care about product quality. That Apple’s lead in these categories is simply because they were first out of the gate in them, not because their products are so good.
John Gruber writes what must be his most incisive, accurate paragraph in years. And he happens to write a lot of good paragraphs. There’s a lot more than a few thoughts about Apple in here; many, many segments of Our World could take a lot of useful advice by refiguring this conceptual framework into their own purview. Looking at you, Democrats. The great unwashed are a hell of a lot smarter, more engaged, and just plain interested than you ever give them credit for. Start acting like it.
Lemkin 