The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t. I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time.[…] These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.
But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.
Tag: apple
Esoterica
If this is your first time reading an Ars Technica review of Mac OS X and you’ve made it this far, be warned: this section will be even more esoteric than the ones you’ve already read.
John Siracusa, writing on page 9 of his always essential and insightful Mac OS X (now at version 10.7) review. Which, oh by the way, was released today alongside the new system. Silence grips Apple deathwatch, indeed.
They’re Doing it Wrong
Jozsef Szajer, a Hungarian politician and member of the European Parliament, wrote an enthusiastic blog post last week detailing how he’s using Apple’s tablet device to flesh out Hungary’s new constitution, the country’s first since 1949. Not only is Szajer using the iPad to churn out new constitutional drafts, but he’s also using it to review new draft proposals. Apparently all aspects of the new Hungarian constitution are being vetted via the iPad in one form or another.
Don’t these people know that iPads are for consumption only? There is no creation on an iPad. Silly Hungarians.
Here we have the man who invented the personal computer, then the laptop. He’s now destroying them. That is an amazing life.
Equally amazing (to me, anyway) is that the transition from “let’s sell everyone personal computers” to “let’s sell everyone wireless things that people don’t really even realize are computers” took place within the span of one CEO’s lifetime, though not one continuous tenure with Apple (since we’re talking Jobs here).
Color me unimpressed with The Daily, though. Just the sort of crap magazine I avoid in print, much less on the iPad. Reeder is the really disruptive technology if you’re asking me. And I know you are.
What can we do with the idea of a “book” if we eliminate the limitations of ink and paper, rather than mimic them?
Well, except for the “content as app” design. I don’t want an app for each and every book/magazine/paper, and I don’t think anyone else does either. One app to rule them all, please.

In which TechCrunch tells us about their browser stats. It’s sort of moderately amazing that Chrome is (already) edging out Firefox, but what I find most astounding, the thing that 2003 me would not have believed at all, is that Safari is third. Even more amazing: the article notes that 10% of Safari’s score is coming from the Mobile Safari variant, meaning iOS devices like iPhone and iPad.
tl;dr: Mobile Safari is now within striking distance of IE, and Safari as a whole is cleaning its clock, at least within the obviously gadget-obsessed demographic that reads the source. Let’s all pause to reflect on that for a few moments, because it’s fairly incredible, especially when you count the number of sites (and tech-support scripts) out there still “optimized” for IE6.
The Leading i
2000
iMac
2010
iPhone 4
Worth noting that, in the year 2000, I only had one pair of pants in which I could comfortably fit an iMac.
Just last week, we crossed five billion downloads [from the App Store]. This next thing is my favorite thing is my favorite stat of the whole show. As you know, 70% of revenue goes to the developer. How much have we paid you to date? Just a few days ago we crossed a billion dollars.
The iPad gets criticized time and again for being a device built solely for consuming, but I’ve already created vastly more content on my iPad than I ever will on that static, creaking piece of furniture that’s been in every living room in the world for 60 years.
Steve is showing a completely interactive ad here, almost like a sub-app inside the application. Embedded video, toys to play with. Really impressive as far as mobile advertising goes. If that kind of thing excites you.
He hits on the key point: advertising, no matter how great, only excites the advertiser, generally not the advertisee (though in narrow circumstances: of course, you’re glad to hear about something that interests you. 99.9% of all web-based advertising I’ve ever seen would interest no one). Nothing poses more of a hazard to the platform than opening this sort of floodgate for intrusive, platform-wide ads than does iAd.
Which Apple itself introduced today.
The examples shown seem tame enough, but then it always seems tame to start. Advertisers simply will not content themselves with opt-in advertising tucked away inside an app, and the new suspend/resume function means there’s no escape, the interrupting ad will still be waiting for you when you return; these are the people to whom you’ve just given the keys to the kingdom, and it has the capacity to make the crown jewels (the information-driven apps) totally unusable.
Pundits keep thinking Apple is going to “closed” itself out of the mobile market just like they all have convinced themselves that Apple did in the PC market. They won’t. But if it’s not careful, Apple will ultimately advertise itself out of the market.