Tag: four things

Dear New York Times, (Four things)

Your paywall is going up on March 28th. Fair enough. I see non-print-subscribers will need to pay somewhere between $15 and $35 per month to access more than a few articles.
We can agree not to bicker over the inherent stupidity of having tiers like “web” vs. “tablet.” That sort of foolishness is left as an exercise for you, the apparent fool. But I will say: charge for the app but then make it the best way anyone can imagine for accessing the single-priced, dumb pipes version of your content.
That said, what I don’t see is that I, the potential online subscriber, will be getting much of anything in return for my hard earned dollars (other than baseline access, of course).

So here’s a short list of what I, the paying subscriber, expect from you:
1) Access to all articles as a single page by default. If I am mentally unstable enough to request articles be broken into several pages by default, then so be it; however, it is therefore sadly unlikely I am able to hold a job and pay for a subscription. But if you’re going to persist in this multipage CPM crap, then I, the subscriber, should get to choose whether or not I have to take part in it now that I’m paying for the privilege.

2) No content-obstructive ads, ever. I realize ads are a fact of life for you, me, and us, and I respect that they have to be there (just like they are in the physical paper, whether or not I subscribe to it). However, the physical paper does not suddenly and irrevocably wrap my head with a mandatory, inescapable, full page ad that then lingers for some length of time each time I pass one while reading the physical Times. Neither should the electronic version of that article. You are a content company, start respecting both your content and the prospective buyer of said content.

3) Mobile ads should furthermore be minimizeable. Pixels are precious on an iPhone or other small screened devices. If you are going to tier out “mobile” versions for special and exrtra cost over “web” versions, then you have to let me minimize the ad. I have seen your ad. Now let me drop it down or scroll it up so I can have a few more lines of text per page. In fact, since you love tiers so much, mobile is the one space where I should be able to purchase an entirely ad-free version for some additional fee. Those pixels are worth that much to me. At least give me the option to pay for them.

4) Finally: a subscriber should have access to full text RSS feeds of everything you publish.

That this is very little to ask is self-evident. That none of it will be granted is similarly self-evident. That none of these key, user favoring absences will be cited when the paywall fails to attract much in the way of a revenue stream is probably also all-too-self-evident. So it goes.

Four Things

The way I see it, this graph boils down to four things:

  1. Perceived level of understanding is a dangerous thing. But then, we knew this.
  2. Self-identifying independents of 1993 were largely moderates. Today, they are (apparently) the far right that finds the GOP not-quite-lunatic-enough and (probably) some fraction of former GOPers who are horrified by that party today. A “voted-X in last election” cross-tab would’ve helped here. A lot.
  3. The epistemic loop seems entirely responsible for the shift in initial wrong-ness, and misperception among Democrats that also has to be corrected through painstakingly slow re-education and gradual convincing. Lots of Democrats were buying into the Death Panels horse-shit too, after all, they heard it on the news, so the news-givers must be making at least a casual effort at factual correctness instead of merely reporting what various “sides” said. Right? Right? It is a mortal lock that these Democrats are older, and came of age with Walter Cronkite. They implicitly trust what they hear on TV, even if it’s on FOXnews. You can (eventually) convince them otherwise, but only with a lot of work; and research shows they still marginally believe the wrong fact if it comes first, even when said people realize the initial fact is misinformation. This is why primacy in the race to inoculation in the messaging war matters so goddamned much, and yet the Democrat categorically refuses to use it.
    Nearly 80% of Republicans self-identifying as “not knowing much” about healthcare reform knew that there were going to be Death Panels. More than 80% who “knew a lot” thought that as well. This is FOXnews, Rush, Beck, and Drudge (aka the MSM’s assignment editor). No other explanation for it.
  4. The Facts Do Not Matter

Full report (PDF link) here.

Tops Fore Bush

  1. I think we all agree, the past is over.
  2. Rarely is the question asked: Is our children learning?
  3. I know that the human being and the fish can coexist.
  4. Put food on your family! Knock down the tollbooth! Vulcanize society! Make the pie higher! Make the pie higher!

Four Rejected Palin Book Titles

First: 87 Ways to Satisfy Sarkozy in the Sack (and Keep Him Begging for More).
Second: Palin’s Digest: Recent Publications Summarized in 400 pages. (Yes, All of Them.)
Third: Annular Bragg Resonators: Beyond the Limits of Total Internal Reflection
Fourth: Bridge to Somewhere: 14 Fabulous Days with the McCain Campaign