I’ve been president at Gap brand for the past three years, and I’ve been living and breathing the changes we’ve been making on our journey to make Gap more relevant to our customers.
You’ve seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.

Marka Hansen, President Gap North America, witnessing the remarkable journey of evolution that led her company to 1969 denim and a logo whose little blue box apparently recognizes “corporate heritage.”
I’d say rampant fucktardia like this (and a collective, societal failure to call anyone on it) is a big part of the reason America is falling apart at the (poorly sewn) seams and outsourced one-thread buttons.