Anyone else bored with these campaign launch weeks that focus on tiny gaffes? […] You get more heat for flubbing a founder’s name than for saying tax cuts always up revenue.
Jay Rosen replies:
Of course you do. Why? The sweet spot is a mistake that allows the press to prosecute the error without sounding too political.
I think it’s a bit more than that. While I agree that the political calculation enters into it, there’s also a strong bias towards the simplest construction possible. John Wayne != John Wayne Gacy. Haw ha.
This is much easier to write than an explanation of exactly why it is that a certain package of cuts is more likely to impact poor and elderly than another, or to explain, with facts, figures, and charts just why it is extraordinarily likely that revenues will not increase subsequent to a tax cut in these United States using any current/future circumstance you wish to model. You’re just not going to fit that into a tweet, or even a 90 second NPR focus piece. The several sentences that emerge from the four paragraphs you wrote will, inevitably, come off as political shorthand. And the angry letters will pour in. Better just to do he-said, she-said and be done with it. Conservative message discipline in commercial media: achieved.
This is the fundamental GOP advantage. Death tax, death panel, tax and spend, short form birth certificate, taxed enough already! It’s hard to think of any conservative sloganeering in the past 20 years that a) is longer than 140 characters –and– b) actually holds up to intellectual scrutiny. Yet neither of these facts matters. In fact, it’s this emphasis on message simplicity that has ultimately captured the willingly compliant, stenographic impulses of the modern media. Who wants to do a bunch of research, after all? Stephanopoulos knew he was going to be asking about John Quincy Adams. Why not be ready to follow up? He receives a salary that is likely in the millions of dollars per year and has a staff, but (apparently) can’t be bothered to call up Wikipedia? Bob Schieffer, likewise quite well paid, also can’t be bothered to pick one issue on which Bachmann has notably lied and really hold her feet to the fire about it, not allowing a “well, we should really be talking about Obama…” dodge? Instead, we’ll just note the pattern of systematic lying on the website somewheres. Journalism!
This is precisely how George W. Bush ended up with the Oval Office. How’d that work out for everyone? Then why are we as a nation so desperate to repeat the experience?