Matt Yglesias:

Loser liberalism, by implying that all fortunes are created equal, alternately goes too easy on scoundrels and comes down too hard on people who are merely prosperous. [Even “low” paid] folks working on Wall Street are making a living in an industry that’s systematically dependent on implicit and explicit government guarantees. Making a living as a patent troll is totally different from making a living as a genuine innovator. Dentists enriching themselves by blocking competition from independent dental hygenists and tooth whiteners aren’t the richest people around, but their income represents a healthy share of ill-gotten gains. A viable egalitarian politics needs to find a way to distinguish between “malefactors of great wealth” whose revenue streams need to be systematically reappropriated, and people who are just paying higher tax rates because of the declining marginal utility of income.

Reasonable people are going to disagree, of course, as to who exactly the malefactors are and what policy levers can and should be used against them. […] But there’s something deeply unimaginative, cramped, narrow, and – I think – fundamentally incorrect about this vision of America where everything is on the level, but people need to pay a top marginal income tax rate of 39.5% rather than 35%.

I’d say Yglesias has provided us with a rather trenchant distillation of just how warped our national political discourse has become.
Extending his example, the Republicans more or less universally call this potential 4.5% rise in top marginal rates on the richest of the rich “pure socialism,” or, at best, anti-American, anti-jobs, anti-whomever they’re talking to at that moment. That approach tends to be a conversation ender and the point at which the MSM says something along the lines of “we’ll leave it there.” And but also it’s unclear to me how you even address the broader issues in the economy that Yglesias rightly lays out without at least being able to have a semi-sane discussion about tax rates and revenues. If that 4.5% rise can be effectively dismissed using “socialism!” just how is a national candidate supposed to make the more nuanced and complex point?

I’d say it can’t be done in the current media environment. It is not possible. The slow motion implosion that is the GOP’s series of primary debates is a symptom, not a cause. The underlying rot is fundamental to the discourse itself; the growing and brazen willingness to use that rot for personal gain (e.g. by lying your ass off to score temporary political points even within your own party) is simply the work of our old friend the invisible hand. Fix the discourse and you’ll functionally eliminate the lying and its various outgrowths, such as but not limited to uniform one party partisan intransigence that the predominant national discourse inevitably blames on both political houses in Congress. A truly honest assessment could never reach such a illogical conclusion as that. Obviously one party is more to blame in any gridlock situation. Say so. You’ll put the Daily Show right out of business.

Considered relative to our long-term national health, the truly successful national candidate needs to disrupt the discourse itself. On the surface, this would seem a relatively straightforward thing for a President to do (despite the ineffective nature of Presidential speeches)…Obama did make some early feints in the direction of cutting off their air supply but ultimately (and predictably) chickened out. And, frankly, a frontal attack that simply refuses to speak to FOXnews (or similar organizations) will never work; journalists love nothing better than circling the wagons over perceived slights. You’ve got to destroy their memes by making them functionally irrelevant and you cannot do that by simply not talking to anyone but your chosen scribes.
If Obama really wants to be the modern TR, I’d say that’s where to start: with the discourse. Be smart. Explain, but not in novel form. Short, declarative sentences and concise paragraphs. Pick one thing; this cycle it’s going to be an outgrowth of what Yglesias is distilling above. Explain that. Repeatedly and in simple language. People already understand it in a deep sense, but they need you to give those feelings voice (Elizabeth Warren is proving the true power of such an approach; the application of the traditional GOP meme(s) actually increased her popularity). Explain. Say nothing else. If they want to show the President, some of this stuff will have to be included. Never leave that message behind, even for a second. Also provide it to your Congressional allies. Anyone who goes off script loses financial support, chairmanships, or whatever idiotic perks matters most to them. It’s our rotted discourse or the country. Choose one.